Sector Alarm

At oohadvisor.com, we developed an outdoor advertising campaign for Sector Alarm, combining several high-visibility digital formats in strategic locations across the Costa del Sol.

For this campaign, the brand chose a multi-format media plan including a digital Lightbox circuit, a digital billboard in Nueva Andalucía, a digital monopole next to Marbella Arena and Centro Plaza, and a bus operating along the Estepona–Marbella route. This selection was designed to strengthen brand awareness, increase frequency of exposure, and secure presence in some of the highest-traffic areas on the coast.

The digital Lightbox circuit allowed Sector Alarm to gain visibility in key urban locations through a dynamic, eye-catching format that integrates naturally into its surroundings. This was complemented by the digital billboard in Nueva Andalucía, located in a high-traffic area with excellent visibility, making it ideal for reinforcing the campaign message to a broad and consistent audience.

Meanwhile, the digital monopole next to Marbella Arena and Centro Plaza delivered a high-impact format in one of the busiest and most recognisable locations in the Nueva Andalucía and Puerto Banús area. This support helped consolidate the campaign’s presence along a key traffic corridor, ensuring continuous brand exposure to passing vehicles.

The campaign was completed with bus advertising on the Estepona–Marbella route, a solution that extended the campaign’s reach along one of the Costa del Sol’s main mobility corridors, generating visibility in motion and reinforcing Sector Alarm’s presence across different urban centres.

The result is a strong, coherent, high-coverage campaign designed to increase brand recall and reinforce Sector Alarm’s positioning through a combination of premium formats and strategic locations.

At oohadvisor.com, we help brands and advertisers plan outdoor advertising campaigns with real coverage, high-impact formats, and presence in the key locations across the Costa del Sol.