The Point Marbella

The Point Marbella — Owning Summer 2026 with OOH

The challenge

Positioning The Point Marbella as the must-visit destination of summer on the Costa del Sol, increasing its visibility among a high-net-worth international audience and strengthening its image as a benchmark for premium experiences.

The solution

At OOHAdvisor, we designed a 360º outdoor advertising strategy (OOH), combining static and mobile visibility across Marbella’s most strategic locations.

Key activation

• Premium circuit of 30 Lightboxes in high-traffic areas
• Presence on urban buses, extending reach on the move
• Full campaign coverage from Easter through to the end of the summer season

The execution

The campaign was rolled out across some of Marbella’s most iconic locations, including seafront promenades and main avenues, where pedestrian and tourist traffic is constant.

The creative — as shown on the installed pieces — connects directly with the aspirational lifestyle of the target audience:

• Nautical experiences (jet ski, flyboard)
• Premium leisure and gastronomy
• A fresh, summery and exclusive visual aesthetic

Each format becomes a direct invitation to experience The Point, integrating naturally into the Mediterranean setting.

Why does it work?

• Strategic placement
  Advertising impacts positioned where the audience with the highest spending power is concentrated.
• High frequency
  Repeated exposure across key urban circuits maximises brand recall.
• 360º coverage
  The combination of fixed formats (Lightboxes) and moving formats (buses) multiplies brand touchpoints.
• The right context
  Continuous presence throughout the entire high season, aligned with peak tourist demand.

Results

• Significant increase in brand visibility across Marbella
• Stronger positioning as a premium destination
• Greater connection with the international audience

Conclusion

The Point campaign shows how a well-executed OOH strategy not only creates impact, but also builds memorable brand experiences at the right time and in the right place.

Would you like to replicate this success?

At OOHAdvisor, we design circuits that turn visibility into real results.
Let’s talk and take your brand to the next level.