Startup Olé Marbella

Startup Olé Reaffirms Its Impact in Marbella with an Omnichannel OOH Strategy

The entrepreneurial ecosystem and out-of-home advertising are joining forces once again on the Costa del Sol. For the second year in a row, Startup Olé is relying on Lightbox to transform the streets of Marbella into the ultimate showcase for its event.

When it comes to events that connect entrepreneurs, investors, and corporations, visibility in the physical environment is key. Following the success of the previous edition, Startup Olé has once again committed to the real impact of out-of-home advertising to ensure maximum brand awareness for its event in Marbella (June 17-18, 2026).

The Challenge: Total Visibility in a Key City

The goal of this campaign was not only to inform, but to capture attention in Marbella in the days leading up to the event. For a brand like Startup Olé, which seeks to connect with the business and technology community, it was essential to be present where the target audience lives, works, and travels.

The Solution: A Strategic Network of 50 Advertising Faces

This year, the strategy has been scaled up. An exclusive network of 50 billboards has been implemented, strategically placed throughout the municipality of Marbella. This extensive geographic reach guarantees:

• Massive reach: Presence in high-traffic areas ensures that both residents and business visitors receive the message.
• Frequency: Repeating the message across all 50 locations reinforces brand recall and the urgency to attend the event.
• Integration: The clean and direct creative design stands out in the urban environment (as seen in the street furniture in the image), encouraging immediate interaction thanks to an integrated QR code that facilitates ticket downloads.

An omnichannel approach

The outdoor campaign acts as the main driver of traffic to its digital channels. The design is perfectly aligned with the aesthetic of its Instagram communication, creating a coherent visual experience that guides the user from the street to their mobile screen.

The result: Repetition based on trust

The fact that Startup Olé has hired Lightbox again for the second year in a row is the greatest proof of its success. Outdoor advertising not only helps fill your event, but also positions your brand as a relevant and present player in the daily life of Marbella.

Want to know how to maximize the impact of your next event with a customized OOH strategy? Contact the Oohadvisor team and let’s start designing your campaign.