Real estate marketing
for agencies
As a real estate marketing agency on the Costa del Sol, a market that is unique not only in Spain but also internationally, Imagen helps real estate agencies of all sizes and at any stage of growth stand out from the competition.
We combine our in-depth knowledge of the region with tailored and effective marketing and advertising strategies, designed to boost your business, strengthen your brand, and connect you with the right buyers.


“Opportunities don’t happen. You create them.”
– Chris Grosser
Services
EVERY PROCESS IS REDESIGNED FOR YOU
We meet your business where it needs us


materials

campaigns

campaigns


campaigns


BRANDING
We develop unique logos and brand guidelines to build a solid and distinctive identity, designed to stand out, endure over time and, most importantly, connect with your property buyers. As a real estate marketing agency and a digital marketing agency for estate agents, our work is focused on solving one of the industry’s key challenges: how to attract clients.
CORPORATE MATERIALS
From email signatures and business cards, both printed and digital, to branded merchandise, these materials are functional, visually appealing and aligned with your company’s values and objectives, strengthening its presence and credibility in the market.
OUTDOOR CAMPAIGNS
From renting the most premium advertising spaces on the Costa del Sol to providing hoardings, banners or sales stands, our team handles it all. We also manage the leading marketplace for outdoor advertising on the Costa del Sol – a key tool to complement your real estate marketing strategy and boost the visibility of your agency.
ONLINE ADVERTISING CAMPAIGNS
We design lead generation campaigns on Google, Meta (Instagram & Facebook), Bing, LinkedIn and more. Our team will thoroughly analyse your project to develop the most effective campaigns for your target audience. These campaigns are optimised daily to maximise your return on investment.
MLS INTEGRATIONS
We enhance your business reach by integrating your website with MLS (Multiple Listing Service) systems, such as Inmobalia or Resales-Online, allowing you to share and access a wide property inventory. We also create bespoke internal management systems (back-end), giving you full control over the listings displayed on your site, with automated updates and pre-filters. This connection not only multiplies the visibility of your properties, but also improves the client experience and increases sales opportunities, helping you generate more qualified leads.
Discover more about integrating property websites with the MLS
EMAIL AND NEWSLETTER CAMPAIGNS
We design attractive, segmented newsletters with relevant content about your properties, market updates and valuable insights for buyers and investors. Our team combines professional graphic design with a digital marketing strategy for estate agencies, ensuring that every campaign strengthens your brand image and generates genuine interest.
SOCIAL MEDIA
We create and manage strategic content calendars for Instagram, Facebook and LinkedIn, tailoring each post to your brand’s visual identity and tone of voice. From showcasing new properties to sharing buyer tips, market trends and lifestyle content, our expertise in real estate marketing allows us to deliver campaigns and content designed specifically for the sector. We produce advertising for estate agents that enhances your market authority and ensures every post connects emotionally with your audience.
WEBSITE
We create professional websites with unique designs tailored specifically to your project. Optimised to attract and convert potential clients, our property websites integrate brand identity, intuitive navigation and advanced tools to showcase properties effectively. We provide a complete real estate web design service, fully adapted to your needs.
We specialise in connecting
websites with MLSs
Inmobalia, Resales-Online, Inmovilla, Zoddak, etc., we integrate one or several MLSs simultaneously into your website, with bespoke filters and full control over the properties you share… show exactly what your audience is looking for!
Discover more
case studies

FAQs
QUESTIONS AND ANSWERS ABOUT OUR SERVICES
Do you specialise in real estate marketing in the Costa del Sol?
We do! The real estate market on the Costa del Sol is unique in Spain and worldwide. The way estate agencies operate, the culture of collaboration between them, the high standards of real estate marketing in Marbella and the surrounding areas, the variety of property types, and above all, the international clientele — how they think, act, buy and sell — are aspects that agencies from outside the region cannot fully understand unless they have worked here and immersed themselves in this market.
With over 26 years of experience in Marbella and the Costa del Sol, we are the best strategic partner you can have in the area. During this time, we have supported both national and international estate agencies in establishing themselves here, creating the right strategy — and with it their branding, website design for estate agencies, Google Ads, Facebook Ads, Instagram Ads campaigns, and social media advertising — to stand out in such a competitive and distinctive market.
That said, our work is not limited to the Costa del Sol. We also collaborate with companies across Spain and around the world, tailoring our real estate marketing solutions to suit each market.
Will I have access to all my marketing tools and platforms?
Absolutely. At our real estate marketing agency, we believe in complete transparency. From the very beginning, you will have full access to all your digital marketing for estate agents tools and platforms: from web design to Google Ads, Facebook Ads, Instagram Ads campaigns, and any other activities we develop for you.
All digital campaigns are always created in your own account (never ours), ensuring that you retain full ownership and control at all times. Throughout our collaboration, you will have unrestricted access, and once our services are completed, we will hand over all credentials in an organised way, allowing you to update them so that only you or your team manage them.
This way, you can be certain of independence, security, and the peace of mind that your real estate marketing strategy is 100% yours.
Will I still have a website while you create the new one?
Yes. While we develop your new website, we will work on a separate domain so that your current site continues to run as normal. Once the new website is ready and approved, we will launch it on your existing domain, ensuring that you are never left without a website at any stage.
Can I make changes to my real estate website myself, or will I have to depend on your agency?
Absolutely! You’ll be able to make all the basic content updates on your real estate website yourself — from editing text and updating images, to adding or removing team members or adjusting key information.
At the end of our website design for estate agencies work, we’ll provide you with a tailored masterclass so you can confidently manage and update your site without relying on us.
Of course, if at any point you’d prefer us to handle the updates for you, as your real estate marketing agency, we’ll be more than happy to take care of it.
Do I have to pay a website maintenance fee?
Good news — our websites come with no maintenance fee. Once your real estate website is completed, it is entirely yours and you will have full access to manage it. We will show you how to make basic content updates (texts, images, team members, etc.) without depending on anyone else.
That said, many of our clients prefer that, as their real estate marketing agency, we take care of website maintenance, technical updates, and ongoing optimisation to ensure their site is always secure, up to date, and performing at its best. This service is optional and tailored to the needs of each estate agency.
Can you integrate MLSs into my website?
Yes. At our real estate marketing agency on the Costa del Sol, we work with the main MLS systems operating in the area, such as Inmobalia and Resales Online, among others.
We can carry out multiple simultaneous integrations into your real estate website, not only to display properties for sale but also for long-term and short-term rentals. In the case of short-term rentals, we also integrate a calendar manager that synchronises availability across several platforms.
This way, everything is centralised, kept up to date, and tailored to your commercial strategy. If you’d like more details about the MLS connections we provide, please visit our page with full information.
Can I integrate the website with my CRM?
Yes. We can connect your real estate website with most CRMs in the industry, so that every lead generated through the site is automatically recorded in your system.
This way, all your contacts are centralised, eliminating manual tasks and streamlining the commercial management of your estate agency.



