Looking for qualified leads for your business?

Paid campaigns are the most economical, clear, and direct way to reach your target audience, wherever they are. Whether you’re looking to attract new clients, boost your brand, generate leads, increase your visibility in a specific area, or drive sales, our paid campaigns across different platforms will help you achieve all your goals.

Our paid media team specialises in the most well-known and profitable platforms, working as a lead generation agency for brands that want to scale efficiently, including local advertising strategies when you need to dominate a specific area or location.

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How do our campaigns work?

Research and analysis

Once we understand your business and objectives, we conduct a detailed analysis of the market, your competitors, and current trends. Our goal is to design a paid media strategy that maximises your results while minimising your budget, ensuring every Euro invested has the greatest possible impact and return.

Objectives
Market analysis

Strategy + copy and creative assets

Based on our prior research into your business and industry, we develop a strategy in which the channels, campaign types, messages, and creatives are carefully selected and created to achieve your goals, establish your brand in the digital space, and stand out from competitors.

Creativity
Media selection

Campaign set-up and audience segmentation

We set up the campaigns on the chosen channels, targeting your areas of interest and segmenting your audience with precision to ensure we reach the right people at the right time. Once everything is in place… we launch your campaigns!

Audience segmentation
Launch

Constant optimisation and improvement

Our team of paid media experts constantly monitors and adjusts your campaigns, optimising them daily to ensure they deliver the best possible performance.

Maintenance
Optimisation

Weekly reports and monthly meetings

Each week, you’ll receive an automated report with the main KPIs of your campaigns, giving you full visibility into their performance. Every month, we’ll provide a detailed campaign report including the optimisation actions carried out and our recommendations for further improvements.

Weekly results
Monthly report

National and international campaigns

300

What are the type of campaigns we use most?

DISPLAY

SHOPPING

APPS

PERFORMANCE MAX (PMAX)

GOOGLE MAPS

YOUTUBE

DEMAND GEN

SOCIAL ADS

REMARKETING

SEARCH

Want to appear in the top positions on Google or Bing?

Search campaigns allow you to select the keywords for which you want to rank. They are perfect for attracting users proactively searching for the products or services you offer – your ideal audience.

DISPLAY

Boost your ads

Display ads appear on thousands of websites and apps affiliated with Google, showcasing banners in image or video format, to capture the attention of users potentially interested in your business while they browse related sites. They are ideal for increasing brand awareness.

Shopping

Want to promote your online store or ecommerce site on major search engines?

Shopping campaigns are specifically designed for websites that offer online shopping. They display your products with photos, prices, and descriptions directly in Google search results, allowing users interested in similar products to see what you offer before clicking.

Apps

Create tailored ads to promote your business in apps

If you have an app, these campaigns are crucial for driving downloads or interactions from your target audience. Your ads will be promoted on app download platforms like Google Play, YouTube, and other associated apps.

PERFORMANCE MAX (PMAX)

Harness the power of artificial intelligence (AI)

These campaigns leverage the power of artificial intelligence (AI) to display your ads across various Google platforms (YouTube, Display, Search, Maps, or Discovery), maximising results. It’s an ideal solution for multi-channel conversions, such as registrations or sales. Plus, it utilises all possible ad assets: copy, images, and videos.

GOOGLE MAPS

Make your business visible on Google Maps

Perfect for promoting local businesses. These campaigns are designed to make it easy for users to find you on Google Maps when searching for services or shops near their location.

YOUTUBE

Want to promote your YouTube channel or increase the visibility of a specific video?

YouTube ads ensure your message reaches interested audiences while they use the platform. They are recommended for brand-focused campaigns.

DEMAND GEN

Creativity and technology, powered by innovation

These campaigns focus on generating demand and awareness for your brand. They use personalised ads to capture the attention of potential customers at various stages of the purchasing process, typically on platforms like YouTube, Google Discovery, Display, or Gmail.

SOCIAL ADDS

Want to advertise on the most popular social networks?

Depending on your product and target audience, we craft campaign strategies for platforms like Meta (Facebook and Instagram), LinkedIn, Pinterest, and TikTok. These campaigns use social networks to show ads to specific audiences based on interests, behaviours, and demographics.

REMARKETING

Want to show ads to users who have already visited your website or social profiles?

Remarketing campaigns display your ads across the Display Network or Social Media to users who already know you because they’ve previously interacted with your website or brand. This is an excellent way to turn visits into potential clients by reminding them of your products or services and encouraging them to return for a purchase or lead generation.

FAQs

QUESTIONS AND ANSWERS ABOUT OUR SERVICES

How much do I need to invest in campaigns?

The budget required for your paid campaigns will depend on your goals, the market, competitors, and even seasonality. Call us, and our team can guide you on the ideal investment for your business.

The advertising budget is managed directly from your own account, guaranteeing complete transparency and control.

Where will my target audience land?

Ideally, users will be directed from your campaigns to your website or an optimised landing page. As part of our digital marketing services, we review your existing landing pages (if any) to ensure they are optimised to convert visitors into customers. If we find the pages are not aligned with conversion goals, we will suggest creating a new optimised page to maximise campaign performance and increase conversion rates.

Do you have a minimum contract length?

At IMAGEN, our goal is to keep you with us based on results, not a contract. We do not enforce lock-in clauses, giving you the freedom to continue working with us purely based on the value and results we provide. You’re in control.

Do I need an agency for SEM or social media ads?

With over 25 years of experience, IMAGEN has a team of specialists in advertising and branding. Thanks to our extensive knowledge and analysis of numerous client campaigns, we have developed a unique ability to identify the best creative approaches, select the most effective copy, and design impactful visuals to ensure your campaigns not only stand out but also deliver measurable results.

Will I have access to my ad accounts?

Absolutely! As our client, you will always retain ownership of your ad accounts. Our team will have additional access to manage and optimise your campaigns, but you will never lose access or visibility over your accounts.