Pazo de la Cuesta, the oldest family-run winery in Galicia, appointed Imagen as its marketing agency to relaunch their brand, with over 400 years of history. We defined the brand architecture and its wine sub-brands under the wines under the Ribeira Sacra Denomination of Origin (D.O. Ribeira Sacra), created a comprehensive corporate identity manual and developed a bespoke website with an online shop and booking system for tour visits of the winery, optimised for SEO. In addition, we supported their digital transformation by managing their online communications and social media, combining tradition, craftsmanship and innovation to position the winery in both national and international markets.
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