Marbella Design

Marbella Design / Art boosts its visibility with a Lightbox circuit in Marbella

At OohAdvisor.com, we continue to enhance the visibility of major events through high-impact outdoor advertising solutions. A clear example of this is the campaign developed for Marbella Design Art, taking place in Marbella from 19 to 29 March.

A strategy built around coverage and brand awareness

For this edition, as in previous years, the organisation has once again relied on a 100-face Lightbox circuit running for one month, building anticipation ahead of the event and ensuring a constant presence across the urban landscape. This approach helps generate pre-event expectation while reinforcing brand recall during the key dates.

Lightboxes — illuminated street-level advertising panels — offer the perfect combination of visibility, elegance and advertising effectiveness.

Thanks to the scale of the circuit booked, the campaign achieves a high frequency of impacts, strengthening the event’s positioning in a dynamic city like Marbella.

Advantages of the Lightbox format

• 24/7 visibility: Thanks to their illumination, the message remains active both day and night, ensuring continuous exposure.
• Strategic locations: Positioned at street level in high footfall and high-traffic areas.
• Wide coverage: The contracted circuit allows the campaign to reach a broad local and visitor audience, which is essential in a city like Marbella.
• High visual impact: An attractive format that enhances the premium image of the event.

Outdoor advertising: key for major events

Maximum visibility, coverage and brand recall in the urban environment.
The use of a Lightbox circuit once again shows how outdoor advertising remains an essential tool for large-scale events. In destinations such as Marbella, where residents and international visitors coexist, having visible and permanent advertising formats is fundamental to achieving effective communication.

This success story highlights the importance of planning campaigns in advance and selecting media that deliver coverage, frequency and impact.
At OohAdvisor.com, we continue to work on solutions that connect brands with their audience at the right time and in the right place — where it truly matters: on the street.