La Plaza

La Plaza, set within the exclusive Puente Romano resort, has become the complex’s true social and culinary heart. To strengthen its positioning and increase awareness in a market as competitive as Marbella, the hotel launched an outdoor advertising strategy focused on building brand image and establishing La Plaza as an unmissable meeting point. Integrated within the resort’s wider OOH ecosystem—alongside iconic venues such as El Pimpi Marbella, Chambao, Chanca by Coya and Gaia Marbella—the campaign delivers a coordinated brand presence that amplifies impact, builds recall and reinforces the hotel’s overall gastronomic proposition. The result is stronger visibility in a premium environment, increased footfall to the dining experience, and an even more compelling perception of Puente Romano as a leading culinary destination on the Costa del Sol.