BROSH – NAYA RESIDENCES

Brosh invests in outdoor advertising to boost the visibility of its developments on the Costa del Sol

At OOHAdvisor, we have developed an outdoor advertising campaign for Brosh with the aim of strengthening the visibility of several of its residential developments in strategic locations across the Costa del Sol.

For this campaign, the brand has chosen a multi-format media plan combining billboards, street furniture and advertising presence at Málaga Airport, with the goal of reaching both local audiences and visitors and potential buyers arriving in the area.

A strategy tailored to each development

The campaign has been designed by selecting specific advertising formats according to the location, surroundings and mobility profile of each development.

For Helvet Green, Brosh selected a 16 x 3 m billboard in Fuengirola, heading towards Marbella. A large-format placement designed to secure strong visibility on a high-traffic road and reinforce the project’s brand awareness among an audience constantly on the move.

In the case of Naya, the campaign combines two highly strategic advertising formats. On the one hand, a street furniture panel in Puerto Banús, heading towards Estepona, ideal for gaining visibility in a premium urban environment with high footfall. On the other, a vinyl placement at Málaga Airport, in the baggage reclaim area, a particularly valuable location for connecting with domestic and international travellers from the moment they arrive on the Costa del Sol.

Finally, for Nyra, the brand selected a 16 x 3 m billboard in the Rodeito area, heading towards Puerto Banús, a key location due to its traffic flow and its proximity to one of Marbella’s most exclusive and dynamic areas.

Outdoor visibility for developments targeting different audiences and locations

This campaign shows how a well-planned outdoor advertising strategy can adapt both message and brand presence to different developments, combining formats and placements according to the specific needs of each project.

The combination of large-format roadside advertising, street furniture in premium locations and airport presence allows Brosh to build a stronger communication strategy, with visibility at high-exposure touchpoints and at key moments in the potential buyer’s journey.