Balance Nova

After developing the branding strategy and marketing campaign for Grupo INSUR’s Balance development in 2023, in 2025 we supported the developer with the launch of Balance Nova, their second major new-build scheme in Mijas Costa. As a real estate marketing agency on the Costa del Sol, we built on the strategy and results achieved with Balance and its ongoing lead generation campaigns, leveraging all those learnings to optimise the positioning of this new project. From there, we refined the naming and branding and designed a new website that is clearer, more aspirational and conversion-focused, fully prepared to continue driving enquiries from clients interested in apartments for sale in Mijas Costa.