Balance

Inspired by everyday wellbeing, generous communal areas and homes designed for comfort and health, Balance Mijas — Grupo INSUR’s first project in Mijas Costa — is a development where we worked from concept through to launch as their real estate marketing agency. We created the naming, developed branding that conveys balance and quality of life, and designed a functional, optimised website to attract buyers, together with a private agents’ area to facilitate commercial management. We completed the project with an immersive video and corporate materials aligned with the visual identity of the scheme, building a coherent and aspirational universe around this exclusive residential development in Mijas Costa; in addition, since its launch, we have been managing its digital lead generation campaigns, focused on delivering high-quality, qualified enquiries for the sales team.