Turismo Benahavís

We positioned Benahavís as a destination for nature, gastronomy, golf, and culture through a simple, highly visible strategy: digital OOH + a Super Full-Wrap Bus. The idea was to be where people already are and communicate clearly—combining reach, frequency, and standout presence in the city’s highest-traffic points without overcomplicating the message.

The campaign ran on lightboxes in key locations across Marbella, on a screen in Málaga’s train station hall, and on a digital monopole at Marbella Arena—alongside a Super Full-Wrap Bus that carried the message across the main urban and coastal routes. Across every format, we repeated the same idea with minimal copy, clean imagery, and a consistent tone: Benahavís has it all.

The goal was to increase top-of-mind awareness and preference for Benahavís, connecting with travellers and residents in everyday moments—commutes, leisure time, and spontaneous decisions about what to visit, where to eat, or what plan to make. The mix of formats covered the full journey: the station as the first “hello” on arrival, lightboxes as constant presence at any time of day, the monopole as daily high-impact visibility, and the bus as a moving campaign that accompanied people through the city.

Out-of-home works because it lives in the real world: you don’t have to look for it—it finds you. It captures attention without distractions, is remembered better when the message is simple, builds trust by appearing in familiar places, and shows up close to the moment of decision. It repeats the message day after day—and it pairs perfectly with digital: people see the ad, then search for the destination on their phone.

Benahavís is a destination to savour, explore, play, and live. When you communicate it simply and place it where everyone looks, people remember it—and choose it.