Puente Romano

Puente Romano is a brand built on experience and attention to detail—and that’s exactly what we set out to bring to the streets. Over the years, we’ve supported the resort with out-of-home campaigns for different concepts within the group—COYA, Chambao, El Chiringuito, and collaborations such as El Pimpi—adapting the message and tone to each venue while always keeping the same principle: consistent presence in the places where their audience moves.

We’ve combined formats to reach different moments of the day and different profiles—from highly visual, aspirational campaigns to promote restaurants and lifestyle, to more direct activations communicating launches, seasons, and special events. In parallel, we’ve managed Lightbox campaigns for brands and experiences linked to Puente Romano, such as UNI and COYA, as well as wellness offerings like Pilates—ensuring continuous visibility that feels elegant and fully aligned with the resort’s premium positioning.

The strategy has focused on selecting high-impact locations with maximum audience fit—key access points, high-footfall routes, and areas with a strong concentration of visitors—while simplifying the message so it lands in seconds. Clean creative, clear hierarchy, and a “less is more” approach that reinforces exclusivity and strengthens brand recall.

The result is long-term brand building: Puente Romano and its restaurants don’t only show up when there’s something new—they stay naturally on the audience’s radar, integrated into the city and aligned with Marbella’s lifestyle. A consistent, flexible, and scalable strategy that allows each concept to activate when needed without losing recognition or coherence.