Legends Tour

The Legends Tour, one of the most prestigious golf tournaments, has chosen Marbella as the host city for its highly anticipated 2025 edition. To support its arrival, we designed a comprehensive out-of-home campaign aimed at reinforcing its presence across the urban landscape and capturing the attention of both residents and visitors. Through a carefully balanced mix of digital formats and traditional placements, we ensured the Legends Tour stands out in Marbella’s key locations and maintains consistent visibility in the city’s highest-traffic areas.

The objective is clear: maximise event visibility, highlight key details—dates (14–16 February 2025), location (Aloha Golf Club), and the tournament’s exclusive nature—and build anticipation to position it as a must-attend fixture on Marbella’s sporting calendar. The execution is built on three pillars: a premium digital circuit in Puerto Banús with 14 screens in strategic locations to guarantee strong exposure to a cosmopolitan audience; a large-format billboard (12×6 m) at Dama de Noche, one of Marbella’s busiest arteries, featuring high-impact creative and a direct message; and a circuit of 20 lightboxes across high-traffic areas such as the town centre, the Golden Mile, and Puerto Banús—ensuring continuous, coherent presence across the main points of contact.

Thanks to this strategy, we strengthened the Legends Tour’s presence in Marbella by combining impact, frequency, and prime locations—making the event instantly recognisable across different settings and times of day. The result: a clear boost in tournament awareness, increased anticipation, and strong communication with its target audience.