Icons Marbella

Icons, a new wellness concept located on Marbella’s Golden Mile, is currently in its pre-launch phase with a clear goal: to build anticipation and capture leads ahead of its official opening.

To achieve this, they chose oohadvisor.com as their strategic out-of-home partner—capable of connecting their message with the right audience in the city’s most iconic and high-traffic locations.

The campaign was designed as a progressive journey in three phases, created by oohadvisor.com to guide the audience from curiosity to action. In the first stage, both digital and static lightboxes introduced the concept “Wellness gets an address”, capturing attention in key areas across Marbella. Next, the message was amplified through a digital monopole near Puerto Banús—a high-impact format that elevated the project’s perception and positioned it as aspirational and forward-thinking. Finally, presence along the seafront promenade via a Mupi brought the message into the everyday flow of residents and tourists, prompting them to scan the QR code and join the waiting list.

Thanks to this combination of formats, the campaign secured strong visibility in strategic hotspots, generated direct traffic to the project’s landing page, and reinforced Icons’ positioning as a truly distinctive proposal in Marbella. This case shows how out-of-home advertising—when planned with intention and creativity—can build anticipation, drive interaction, and create brand value even before the launch of a new concept.