Eva Estepona

Eva Estepona is a new Greek restaurant and beach club arriving on the Costa del Sol with a fresh, distinctive concept. By day, the space is all about wellness and relaxation by the sea; as evening falls, it transforms into a social hotspot with an exclusive, cosmopolitan, and vibrant atmosphere.

With its recent opening, the challenge was clear: achieve immediate visibility and build brand awareness in a highly competitive market like Estepona and Marbella, where countless premium restaurants, beach clubs, and leisure venues coexist. To meet this challenge, we designed an out-of-home campaign built around high-impact, high-reach formats—combining dominant presence, frequency, and movement.

The strategy was structured around three pillars:

• Large-format billboard (16×6 m) at Estepona’s main access road: the campaign’s anchor asset. A high-traffic location that delivered a bold message from day one, capturing the attention of both residents and tourists entering and leaving the city.
• Full-wrap bus on the Estepona–Marbella route: a mobile format on one of the busiest corridors on the Costa del Sol. This execution ensured constant exposure along the coastline, multiplying impressions and reaching diverse audiences at key points along the route.
• Lightboxes in key locations across Marbella: to increase frequency and deliver street-level presence, several lightboxes were activated in selected Marbella hotspots, strengthening brand recall and accompanying the audience in high-footfall, high-spend areas.

The result was a balanced, high-performing campaign: instant awareness driven by the large-format billboard, daily visibility through the mobile format, and tactical reinforcement via the Marbella lightboxes. Together, this approach accelerated Eva Estepona’s positioning from launch, projecting an image aligned with its gastronomic and lifestyle offering and quickly establishing it as a new reference point on the Costa del Sol.