Boho Club

We worked with Boho Club to strengthen its visibility in Marbella and consolidate its positioning as a benchmark for style and exclusivity on the Golden Mile. We designed an out-of-home strategy built around a powerful campaign visual, fully aligned with the brand universe, combining high-impact formats with strategic signage to maximise presence and recall.

The campaign was delivered through a premium roll-out, carefully selected by location and objective:

• Large-format billboards: including production and supply, installed in high-traffic areas to increase visibility, awareness, and memorability.
• Advertising clock: placed in a strategic Marbella location—an iconic, highly visible format that kept the brand in constant view, capturing the attention of both drivers and pedestrians.
• Lightbox circuit: street-level presence across Marbella, ensuring campaign continuity and standing out especially at night thanks to its illumination.

The result was a solid, cohesive execution that helped reinforce Boho Club’s positioning, boosting its visibility in one of the city’s most competitive areas and driving interest and footfall to the resort. A clear example of how a well-planned OOH strategy—with the right mix of formats, locations, and creative consistency—becomes a key growth lever for premium brands.