Real estate marketing
for developers
At Imagen, we help property developers launch and market their projects from the ground up (so much so that we often start even before the renders are ready!).
We begin by defining a solid marketing strategy and identifying the target audience for each development. Based on this foundation, we create a compelling name and branding that capture the essence of the project and generate genuine attraction. We then develop the project’s website, design lead generation campaigns, and structure effective email journeys, mapping out a fully integrated marketing plan that supports you throughout the entire process – right through to the complete sale of the development.
“The future is not awaited, it is built.”
– Peter Drucker
Services
EVERY PROCESS ADAPTED TO YOUR BUSINESS
We start from wherever your business needs us
Logo
Branding
Landing Page
campaigns
campaigns
STRATEGY
We analyse the market and your competition, identify the target audience, and define the key messages and positioning for your development. We also select the most suitable marketing channels and set clear objectives to ensure an approach that aligns with your project’s goals.
NAMING, LOGO AND BRANDING
Based on your marketing and sales strategy, we develop a strong and distinctive brand identity designed for you target audience, to stand out and stand the test of time.
COMMERCIAL MATERIAL
Commercial catalogues, sales books, specifications brochures… At Imagen, we’ve perfected the art of graphic design for the real estate sector, pioneering the creation of marketing materials that stand out and make a lasting impact.
WEBSITE & LANDING PAGE
Unique designs created specifically for your project. For our team, the possibilities are endless. We specialise in integrating your website with any MLS system (Inmobalia, Resales-Online, etc.), creating a back-end system that gives you full control over the listings displayed on your site.
AGENT’S AREA
An exclusive space for your collaborating agents, where they can always access the most up-to-date information about your development: availability, sales materials, floor plans, images, videos, and more. They’ll also find tools to generate emails, window cards, WhatsApp messages, and other personalized content – both for the overall development and for each individual property available.
CLIENTS AREA
A private space for your buyers, where they can access all the documentation related to their property at any time: contracts, floor plans, images, construction updates, payment schedules, and any other relevant information. Everything is centralized and available in a secure environment, designed to offer trust, transparency, and an outstanding post-sale experience.
ONLINE ADVERTISING CAMPAIGNS
Lead generation campaigns on Google, Meta (Instagram & Facebook), Bing, LinkedIn, and more. Our team will analyse your project in detail to develop the most effective campaigns for your target audience. These campaigns are optimised daily to maximise your return on investment.
NEWSLETTERS
We offer a complete newsletter service for property developers – from defining the strategy and customer journey to designing and formatting the emails. We can even manage the mailings for you. Our goal is to help you keep leads engaged and nurtured, guiding them through the process until they are ready to make their purchasing decision.
PRESENTATION VIDEOS
We create presentation videos for property developments that not only showcase the essence of the project but, most importantly, capture the unique lifestyle of the Costa del Sol – the true added value buyers gain when purchasing a home here. We handle the entire process: from script and planning to professional filming with drones, high-quality cameras, and graphic resources that highlight the location, brand values, and key features of the development.
We offer two production approaches: the first is a fully bespoke video, filmed from scratch; the second, a more cost-effective option, uses premium stock footage combined with the development’s renders. In both cases, we can incorporate animations, multilingual voiceovers, and creative editing to connect with the international audience. The result is a powerful sales tool that enhances your real estate marketing strategy and helps you generate high-quality leads.
OUTDOOR CAMPAIGNS
From renting the most sought-after outdoor advertising formats on the Costa del Sol, to supplying hoardings, flags, or sales cabins – our team handles everything. We operate the No.1 outdoor advertising marketplace on the Costa del Sol!
Discover more
case studies
FAQs
QUESTIONS AND ANSWERS ABOUT OUR SERVICES
Can you help me generate leads for my development?
Of course. We work with numerous property developers, managing their lead generation campaigns from the launch of the project right through to the sale of the last unit. As a real estate marketing agency specialised in property developments, we design tailored strategies for each project, adapted to its target audience and unique characteristics.
How can you help me keep leads engaged until they buy?
We know that the decision-making process for new-build property purchases is often lengthy. That’s why we create lead nurturing strategies based on newsletters, automated email journeys, remarketing, and valuable content that keep potential buyers engaged with your development right up to the point of purchase. In this way, we prevent leads from “going cold” and accompany each prospect throughout their decision-making journey.
How long does it take you to launch a marketing strategy for a development?
It depends on the needs of each project, but in general, we can launch the marketing strategy for your real estate development within a few weeks. If the process includes branding and naming, web design and development, sales materials such as a commercial brochure, and activation of digital campaigns, it can be ready within 3 months, provided we receive prompt responses, approvals and materials from the client.
Do you only work on the Costa del Sol, or also with developers in other areas?
While we specialise in real estate marketing on the Costa del Sol, we also work with developers across Spain and internationally. We adapt our strategies to the specific characteristics of each market, always maintaining a professional approach and the highest standards in branding, web design, digital campaigns, and real estate lead generation.
Do you offer outdoor advertising services for property developments?
Yes. As a real estate advertising and marketing agency, we design outdoor advertising campaigns that include billboards, urban buses, mupis, monopoles, and airport displays. These formats are particularly effective for giving property developments visibility in key areas of the Costa del Sol and for reinforcing the impact of digital campaigns. The combination of multiple channels multiplies the reach and visibility of your project.
Do you have experience in marketing campaigns for property developers on the Costa del Sol?
Yes. We have been working in Marbella and the Costa del Sol for over 26 years, one of the most competitive and distinctive real estate markets in Europe. We have first-hand knowledge of the international clientele, the property types in demand, and the collaboration dynamics between agencies and developers. This local expertise makes us the best strategic partner to ensure your development stands out in such a demanding market.
952 887 700
650 497 998