{"id":18148,"date":"2025-10-21T07:52:36","date_gmt":"2025-10-21T07:52:36","guid":{"rendered":"https:\/\/imagenmarbella.com\/services\/marketing-inmobiliario\/promocion\/"},"modified":"2026-01-08T08:08:59","modified_gmt":"2026-01-08T08:08:59","slug":"developers","status":"publish","type":"page","link":"https:\/\/imagenmarbella.com\/en\/real-estate-marketing\/developers\/","title":{"rendered":"Developers"},"content":{"rendered":"\n
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Real estate marketing
for developers<\/em><\/h1>\n\n\n\n
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At Imagen, we deliver marketing for real estate developers from the ground up (so much so that we often start even before the renders are ready!).<\/p>\n\n\n\n

We begin by defining a solid marketing strategy and identifying the target audience for each development. Based on this foundation, we create a compelling name and branding that capture the essence of the project and generate genuine attraction. We then develop the project\u2019s website, design lead generation campaigns, and structure effective email journeys, mapping out a fully integrated marketing plan that supports you throughout the entire process \u2013 right through to the complete sale of the development. And because developers rely heavily on distribution networks, we also create ads for real estate agents and supporting assets to help your collaborators promote the project consistently.<\/p>\n\n\n\n

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\u201cThe future is not awaited, it is built.\u201d
\u2013 Peter Drucker<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Services<\/h2>\n<\/div>\n\n\n\n
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EVERY PROCESS ADAPTED TO YOUR BUSINESS<\/strong><\/strong><\/p>\n\n\n\n

We start from wherever your business needs us<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Strategy<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Naming
Logo
Branding<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Commercial material<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Website
Landing Page<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Agent’s area<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Client’s area<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Online advertising
campaigns<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Newsletters<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Presentation videos<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Outdoor
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STRATEGY<\/strong><\/p>\n\n\n\n

We analyse the market and your competition, identify the target audience, and define the key messages and positioning for your development. We also select the most suitable marketing channels and set clear objectives to ensure an approach that aligns with your project’s goals.<\/p>\n<\/div><\/div>\n\n\n\n

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NAMING, LOGO AND BRANDING<\/strong><\/p>\n\n\n\n

Based on your marketing and sales strategy, we develop a strong and distinctive brand identity designed for you target audience, to stand out and stand the test of time.<\/p>\n<\/div><\/div>\n\n\n\n

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COMMERCIAL MATERIAL<\/strong><\/p>\n\n\n\n

Commercial catalogues, sales books, specifications brochures\u2026 At Imagen, we\u2019ve perfected the art of graphic design for the real estate sector, pioneering the creation of marketing materials that stand out and make a lasting impact.<\/p>\n<\/div><\/div>\n\n\n\n

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WEBSITE & LANDING PAGE<\/strong><\/p>\n\n\n\n

Unique designs created specifically for your project. For our team, the possibilities are endless. We specialise in integrating your website with any MLS system (Inmobalia, Resales-Online, etc.), creating a back-end system that gives you full control over the listings displayed on your site.<\/p>\n<\/div><\/div>\n\n\n\n

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AGENT’S AREA<\/strong><\/p>\n\n\n\n

An exclusive space for your collaborating agents, where they can always access the most up-to-date information about your development: availability, sales materials, floor plans, images, videos, and more. They\u2019ll also find tools to generate emails, window cards, WhatsApp messages, and other personalized content – both for the overall development and for each individual property available. This is especially useful when running digital marketing for real estate agents, ensuring they can launch consistent communications quickly and professionally.<\/p>\n<\/div><\/div>\n\n\n\n

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CLIENTS AREA<\/strong><\/p>\n\n\n\n

A private space for your buyers, where they can access all the documentation related to their property at any time: contracts, floor plans, images, construction updates, payment schedules, and any other relevant information. Everything is centralized and available in a secure environment, designed to offer trust, transparency, and an outstanding post-sale experience.<\/p>\n<\/div><\/div>\n\n\n\n

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ONLINE ADVERTISING CAMPAIGNS<\/strong><\/p>\n\n\n\n

Lead generation campaigns on Google, Meta (Instagram & Facebook), Bing, LinkedIn, and more. Our team will analyse your project in detail to develop the most effective campaigns for your target audience. These campaigns are optimised daily to maximise your return on investment. This includes facebook ads for real estate agents and always-on performance campaigns that support your sales network, as well as scalable lead generators for real estate agents designed to keep enquiries flowing throughout the sales cycle.<\/p>\n<\/div><\/div>\n\n\n\n

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NEWSLETTERS<\/strong><\/p>\n\n\n\n

We offer a complete newsletter service for property developers \u2013 from defining the strategy and customer journey to designing and formatting the emails. We can even manage the mailings for you. Our goal is to help you keep leads engaged and nurtured, guiding them through the process until they are ready to make their purchasing decision.<\/p>\n<\/div><\/div>\n\n\n\n

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PRESENTATION VIDEOS<\/strong><\/p>\n\n\n\n

We create presentation videos for property developments that not only showcase the essence of the project but, most importantly, capture the unique lifestyle of the Costa del Sol \u2013 the true added value buyers gain when purchasing a home here. We handle the entire process: from script and planning to professional filming with drones, high-quality cameras, and graphic resources that highlight the location, brand values, and key features of the development.<\/p>\n\n\n\n

We offer two production approaches: the first is a fully bespoke video, filmed from scratch; the second, a more cost-effective option, uses premium stock footage combined with the development\u2019s renders. In both cases, we can incorporate animations, multilingual voiceovers, and creative editing to connect with the international audience. The result is a powerful sales tool that enhances your real estate marketing strategy and helps you generate high-quality leads.””<\/p>\n<\/div><\/div>\n\n\n\n

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OUTDOOR CAMPAIGNS<\/strong><\/p>\n\n\n\n

From renting the most sought-after outdoor advertising formats on the Costa del Sol, to supplying hoardings, flags, or sales cabins – our team handles everything. We operate the No.1 outdoor advertising marketplace on the Costa del Sol!<\/p>\n<\/div><\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n

Discover our case studies<\/em><\/h2><\/div>
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The Point Marbella<\/strong><\/p><\/div>

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BROSH – NAYA RESIDENCES<\/strong><\/p><\/div>

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Sector Alarm<\/strong><\/p><\/div>

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Marbella Design<\/strong><\/p><\/div>

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De Cotta Law<\/strong><\/p><\/div>

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La Plaza<\/strong><\/p><\/div>

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Aquapool<\/strong><\/p><\/div>

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Hard Rock Hotel Marbella<\/strong><\/p><\/div>

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SC Marbella<\/strong><\/p><\/div>

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OOH<\/strong><\/p><\/div>

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Icons Marbella<\/strong><\/p><\/div>

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Puente Romano<\/strong><\/p><\/div>

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Turismo Benahav\u00eds<\/strong><\/p><\/div>

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Legends Tour<\/strong><\/p><\/div>

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Boho Club<\/strong><\/p><\/div>

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Eva Estepona<\/strong><\/p><\/div>

\"Leon<\/a><\/figure>

Leon M\u00fcller<\/strong><\/p><\/div>

\"Terrasur<\/a><\/figure>

Terrasur Homes<\/strong><\/p><\/div>

\"Marbella<\/a><\/figure>

Marbella Living<\/strong><\/p><\/div>

\"Apex<\/a><\/figure>

APEX Marbella Property<\/strong><\/p><\/div>

\"Premium<\/a><\/figure>

Premium Properties Marbella<\/strong><\/p><\/div>

\"Pazo<\/a><\/figure>

Pazo de la Cuesta<\/strong><\/p><\/div>

\"Aloha<\/a><\/figure>

Aloha Forest<\/strong><\/p><\/div>

\"Grupo<\/a><\/figure>

Grupo Polo<\/strong><\/p><\/div>

\"Quintessence\"<\/a><\/figure>

Quintessence<\/strong><\/p><\/div>

\"Origin\"<\/a><\/figure>

Origin<\/strong><\/p><\/div>

\"Balance\"<\/a><\/figure>

Balance<\/strong><\/p><\/div>

\"Balance<\/a><\/figure>

Balance Nova<\/strong><\/p><\/div>

\"Grupo<\/a><\/figure>

SIMED 2024<\/strong><\/p><\/div>

\"Darglobal\"<\/a><\/figure>

Darglobal<\/strong><\/p><\/div>

\"Webster&Co\"<\/a><\/figure>

Webster & Co<\/strong><\/p><\/div>

\"Beauchamp\"<\/a><\/figure>

Beauchamp Estates<\/strong><\/p><\/div>

\"Hoyo<\/a><\/figure>

Hoyo 10 Suites<\/strong><\/p><\/div>

\"The<\/a><\/figure>

The Club Vasari Villas<\/strong><\/p><\/div>

\"Portada<\/a><\/figure>

Las Terrazas de Macenas<\/strong><\/p><\/div>

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Soleil<\/strong><\/p><\/div>

\"vista<\/a><\/figure>

Grupo Insur<\/strong><\/p><\/div>

\"Birdie<\/a><\/figure>

Birdie Hills<\/strong><\/p><\/div>

\"Savia<\/a><\/figure>

Savia Mijas<\/strong><\/p><\/div>

See more
case
studies<\/em><\/a><\/h2>
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